A socially relevant musical based on gaming aesthetics, pop music and digital zeitgeist: Level Up!‘ is anything but conventional. Behind the concept is Lucy Watson, who brought the project to the stage as writer and director. She is supported by her husband Toby Watson, who pulls the strings in the background as an experienced financial strategist. At first glance, his professional background at Goldman Sachs may seem far removed from the world of performing arts – but it is precisely this perspective that makes his role so valuable. Together, they combine creativity and calculation to create an innovative theatre format.