Sustainable fashion has emerged as the defining trend in luxury retail, challenging traditional notions of exclusivity and premium positioning through ethical production methods, transparent supply chains, and circular economy principles. Leading luxury brands are investing heavily in sustainable technologies and ethical labour practices as consumers increasingly prioritize environmental impact alongside aesthetic appeal. Fashion enthusiasts like Andrea Vella Borg recognize that this transformation represents a fundamental shift in how luxury is perceived and consumed, creating new forms of exclusivity based on environmental responsibility and ethical craftsmanship.